Built in Minnesota, for courses that aren't country clubs.
Fairway is a small, independent product with an unusually specific opinion about who golf software should be for.
Roughly three quarters of American golf facilities are public or daily-fee, and about 2,900 are owned by a city or a county. Those courses employ most of the people in golf maintenance and mow most of the grass. They are also, almost entirely, not the customer any major golf software vendor designed for.
That isn't a conspiracy — it's a rational response to where the money is. Vendors follow transactions, transactions happen at the front counter, and the maintenance shed doesn't produce any. So the shed got a module in somebody else's suite, and mostly kept running on a whiteboard.
What we're actually trying to do
Make the record a by-product of the work. Everything in this product follows from that one idea: if writing something down takes longer than not writing it down, it doesn't get written down, and then nobody knows how long anything takes, when the mower was last serviced, or whether the applicator licence is current.
Phones fixed that, and golf maintenance hasn't caught up yet. That's the whole thesis.
What we've decided not to do
- Point of sale. Lightspeed is better at it than we would ever be, and pretending otherwise would cost you money.
- Club accounting and general ledger. That's what Jonas is for, and it's a genuinely hard problem we're not solving.
- Quote-only pricing. Every number we charge is on the pricing page. If we can't publish a price, we'll explain why rather than hide behind a form.
- Selling your data. Not to advertisers, not to industry researchers, not as anonymised benchmarks. It's your course's data.
- Auto-sending anything an AI wrote. AI drafts, a human approves. Nothing generated is published, sent, or applied without somebody pressing a button.
- Contract lock-in. Month to month, export everything in one click, cancel from the settings page.
How we make money
A small published subscription on the paid tiers, and 0.9% of money a course collects through Fairway — on top of Stripe's own published rate, which we don't mark up, with the course as merchant of record. That fee is capped so base plus fee can never exceed the flat plan's price. The maintenance product is free for a crew of twelve because we'd rather be paid when you're collecting than when you're hiring.
About the photographs
The photography on this site was generated with an image model — FLUX.2, running on the same Cloudflare account as everything else. They're illustrations of a kind of golf course, not photographs of anybody's actual course, and no course pictured is a customer. We'd rather say that on a page about being honest than let you assume otherwise. The screenshots are the opposite: those are the real application, rendered live, not mockups.
Where to start
The demo is a seeded municipal course with a real Tuesday in it — eleven open jobs, a machine down, a licence that lapsed twelve days ago. Nothing is asked of you to open it.